You can view it on the Professional Photographer Magazine website

As a serious modern photographer I am obsessed with controlling every aspect of color management - from camera to monitor to print. With careful attention to the details I can recreate the exact colors that I saw through the viewfinder or, accurately print specially brewed color and contrast tweaks. Ahh…perfection!

It would be nice if portraying your images on the web could be that precise. But, alas, it is not so. As with most objects for mass consumption the final quality is out of your hands. So. What do you do for all of those millions of people ( real or imaginary ) who will want to view your beautiful creations online? Online portfolios of work are essential this day and age and you will be judged on the way they look, despite the known issues of on-screen viewing.

Is there any hope for our poor images as they go out to be viewed on monitors with stock calibration, laptops in direct sunlight, fluorescent-lit cubicles, Wii’s, PS3’s and cell phones?

This perpetual curiosity drives me to a continual pursuit of the best. The best way to take pictures. The best equipment. The best web design techniques. The most beautiful landscapes. The brightest stars. The highest places.

I bring this up because I was asked to be featured for Squarespace’s new photography-focused campaign. They asked how I ended up being a professional photographer and how I found Squarespace… and it made me ponder my life for the first time in a long time.

An alliance is forming that will gather the local artists from hiding. We have been scattered for too long. In a city that crys out for sweet creative lovin’ who are we to just stand around and watch. Who are we to just look the other way as people forget to care about how things look. The city crys out for inspiration…we cry for inspiration…

The alliance is ProCreative.